Unique Selling Points - Television Stattions

Television remains one of the most widely patronised forms of media today, largely because of its combination of audio and visuals in motion, to give the audience a real life feel of events. Television viewing in Ghana has come a long way. Backtracking to the 90s, viewers had to wait till 5:00pm each day to watch GBC TV now GTV, which was the only television station available.

Now, in 21^st century Ghana, we have what I term the “zipping and zapping age,” where viewers are spoilt for choice because of the increasing number of television stations. It has become very difficult to retain an audience unless you have something worth watching. This has created some form of competition among television stations. So what makes each station standout in the face of competition?

The digital era of going viral

If you have ever studied the science of cross pollination, you would realize that the plants that use this mechanism to reproduce need certain agents to achieve this goal. These agents are mostly birds and insects and it is the flowers that have certain features; colourful, sweet scented and sometimes contain nectar that that are pollinated. When the birds and insects settle on the plants and feed on them, they carry pollen on to the next plant; fertilization takes place, leading to reproduction. If you are to explain this in the language of marketing, you would say the pollen has gone viral.