Add caption Advertising has never been more exciting than in recent times and competition is escalating creativity to amazing he...

Randy is a young vision-minded, Ghanaian-based entrepreneur who is passionate about making an impact in his generation. He belongs to a n...

Ever since Bel-Aqua mineral water burst onto the market last year, most of us have been rendered speechless by their billboard and pri...

Customer service in Ghana is as real as the Faun in Pan’s Labyrinth. No seriously, think about it. How many times have you not felt like...

Advertising is like an adolescent. It is misunderstood, mistrusted and abused. Of all the modern scientific marketing management discipli...

You’ve printed flyers, you’ve sent out mailers, you have blasted your social-media followers, but you’re still not getting the lead flow yo...

If you are an ardent reader of the Advert Analysis Column of this magazine, you will notice that I have remained consistent in maintainin...

I heard a rumour some time back that with the advent of social media, print media was heading for the gallows. As to who propagated thi...

Ritz-Carlton Hotels are renowned for their brilliant customer service, and I often   refer to them in my presentations   on customer deligh...

We all love social media, not just for fun but because of the platform it gives for better business upgrade. Leveraging the power of conten...