7 Strategies to Revamp Your Customer Onboarding

Every Software as a Service (SaaS) company has a make or break moment. And it’s called customer onboarding.

How your team on-boards new customers will determine whether you retain them or not. Lincoln Murphy, chief customer evangelist at Gainsight, states, “The first in-app experience your customer has with your product sets the tone for your relationship, and if it’s confusing, overwhelming, or otherwise puts up barriers to achieving success (or at least recognizing the value potential in your product), you’re in trouble.” If you want your SaaS to maximize its growth, focus on spotting issues in your onboarding process. Here are seven strategies to get you started:

How to Connect With Your Leads

Connecting with the leads that you have gained as result of your marketing efforts can be very hard for a multitude of small businesses. However, if you are interested in having a work from home enterprise that will prosper for a long time, you must learn how to navigate the deep waters of lead connection. The following article will delve into several ways to connect with all of your leads.

The simple fact of the matter is that we were all created differently. This means that no two leads are the same. These are not just names that you have obtained from your marketing activities, but people that are interested in the product or service that you have to offer.

7 of the Biggest Content Marketing Mistakes Wrecking Your Brand

Have you put a huge number of hours into your online presence, just to reap little benefit? There could be many reasons that your brand is failing online but perhaps none more important than your content strategy. Long pushed to the side as the secondary element to a brand's growth, content has pushed its way to the front lines and can make or break almost any company. Here are the things you might be doing wrong and tips to learn how to fix them.

5 pricing tips for small companies

The sluggish economy has everyone talking price. Dollar stores are thriving – Family Dollar Stores stock price is up 60% over the past year; Dollar General’s stock price is up 27% since November – putting pressure on industry king of cheap, Wal-Mart, whose stock price in comparison eeked out a 3% increase over the past year as it struggles to maintain top-line growth. What can small companies do in this price squeeze? I contacted Rafi Mohammed, a pricing strategy consultant and author of the pricing strategy book, “The 1% Windfall: How Successful Companies Use Price to Profit and Grow,” for his thoughts. He offered the following 5 tips:

7 Content marketing tips for healthcare companies

Healthcare may not be the first sector you think about when it comes to content marketing. Nevertheless, health is a business like any other. Out of all the statistics today, the most pertinent one is only 12% of companies are ignoring content in their marketing campaigns. If this doesn’t tell you all you need to know about the need for content marketing, take into account the fact that other 88% could include your competitors.

What Every Entrepreneur Should Know Before Setting Up A Social Media Account

Social media is one thing every small business owner today know they should be actively engaging but often struggle to keep up with. Sadly, just having a presence on social media is not enough to ensure the success of your business but carefully branding and developing social media marketing strategies will help you achieve more than you’d imagine possible. 

Is brand awareness failed marketing?

The objective of marketing is to generate leads, to convert into sales. If the return is too small, we call it brand awareness. Should every single marketing operation be measured in sales? Why should brand ever spend any money on awareness? Why not do a great job at selling?

WHAT YOU CAN'T MEASURE DOES NOT EXIST

In traditional media, it used to be difficult to measure anything. Paper advertising, billboards, TV ads, were huge shots in the dark. The only thing brands could do, was stop advertising and see if sales would drop. Very few brands ever dared and preferred continuously spend their budget than question the status quo. Fortunately, brands now have many ways to measure engagement and returns.

How to Get Close-to-Free Publicity for your Product or Service in Ghana

I have spent the larger part of two weeks trying to tackle this topic from various angles; the serious academic, the fledging young media semi-expert, the student who is planning to enter a career in Media/Marketing/Events/PR/Advertising or perhaps, the klutz caught up in a job with little entertainment despite the outward allure? In the end, I decided to procrastinate for a while and then go with my instinct.