Is Face to Face Marketing a Thing of the Past?

Face-to-face marketing is certainly not dead, and it is certainly something that all marketers should keep in their marketing arsenal. It is all about connections and places marketers and their service offerings directly in front of targeted audiences through informational events structured around their interests. There is nothing like interacting with potential customers through face-to-face marketing when trial is crucial to a sale. Face-to-face marketing can be used in a variety of ways to meet a variety of objectives however, its essence is interaction and without creating a sense of theatre, interest or incentive to respond, it will not succeed.