The error 404: taking a second look

Nobody would want to relive their heartbreaking experience as a person? Certainly not. When a relationship is broken, it is often difficult to repair. There are often times that you may not rebuild with that person again and therefore it is important to put in measures to keep a good relationship with your friends and loved ones lest you lose them for good. This is applicable in various areas. Let’s look at this from the business point of view.

                               

Renny Gleeson, a marketing and advertising expert gave insights at TED Global on errors that come up on web pages when you misspell a website, input wrong information into a web search menu or look up broken experience that users have with their website. 

Why the Best Companies Always Have the Best Customer Service

I have never heard of anyone who has had a bad customer experience with Amazon, Apple, Costco, or Salesforce. The aforementioned companies are incredibly successful due, in large part, to a material focus on the customer experience. Not surprisingly, the stock market has handsomely rewarded these four companies over the past decade. 

Amazon is so customer focused that it will literally send you a replacement for a lost package immediately without ever implying that the customer is at fault. The result is a consumer experience that is so optimal that Amazon is the only place where many consumers decide to shop online.