Let there be light

In the April 9, 2015 issue of the Daily Graphic, it was reported, “Captains of industry have asked the government to come up with timelines indicating short, medium and long term solutions to the current power crisis.”  It added that the “impact of the power shortfall on industry was so enormous that some companies had reduced production drastically, while some workers had lost their jobs.”

What is Social Marketing?

Marketing as a profession has many branches. The Chartered Institute of Marketing UK classifies marketing into the various branches: social sciences, communication, strategy and research. The most synonymous with marketing is communication, but the social sciences have contributed more to the profession than people think.