Is content shock real?

Ever since Mark Schaefer coined the term “Content Shock” along with the concept behind it, we’ve been getting steady news of its ever-increasing creep. Can’t get search traffic or engagement on your articles? It must be content shock, so there’s nothing you can do…

Or is there? I’m not so sure. That’s why today I want to take a look at the issues surrounding content shock, and what it means for marketers.