Blind navigation of
your competitive landscape will leave you vulnerable in your market.
Realization of the need for situational awareness has led to more and more
companies seeking competitive intelligence as a resource to maintaining and
improving their competitive strategy, not to mention identify their
competitors’ strategies. Competitive intelligence can best be described
as appropriately collecting and analyzing imperfect information.
Understanding your competitor’s allows you to anticipate challenges and
proactively plan a better market presence.