Ad-blocking & The Rise of
Native Ads
Internet users have expressed
their annoyance at the distraction and inconvenience of display ads for years —
from the introduction of banner ads in the 90’s to the countless moving and
flashing iterations we’ve seen since. So, it’s really no surprise that
ad-blocking programs have been barreling into mainstream use. A new report shows that the usage of ad-blocking
extensions is up a full 41% globally from 2014.
Today readers are faced with
fewer flashing distractions, but at a price. Ads actually pay for the content
that they do want to see. And, since publishers
still need revenue from advertising to create the content their readers are
seeking, this dilemma has paved the way for the recent rise of native
advertising.
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