Our Love/Hate relationship with technology

As someone would say, “We are all prisoners of our own devices.”  This holds true depending on where you stand and your competencies. Well, I am speaking with regards to technology. Buying the latest gadget, using the latest app, or switching to mobile banking is thrilling for some, but terrifying for others. This is quite understandable, considering the fact that as at 2010, only 10% of the Ghanaian population had computers, 4% had access to the internet and 72% owned mobile phones.  The Ghanaian is relatively slow when it comes to the adoption and usage of technology.  Marketers need to understand what motivates or inhibits the use of technology and capitalize on it.