How to deal with customers who are not right

Remember, the customer is not always right. And, for the sake of your business and your sanity, you need to address a bad customer right away. "The customer is always right" is a motto which exhorts service staff to give a high priority to customer satisfaction. The belief was popularized by pioneering retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. They advocated that customer complaints should be treated seriously so that they should not feel cheated or deceived. So what do we do when the customer is the one, in an online world, doing the cheating and deceiving?

Here are three tips for dealing with a customer who isn't right.