6 proven methods for customer satisfaction

91% of unhappy customers will never purchase from you again (Liveworkstudio.com). The number 1 objective of any business should therefore be the creation of happy customers. Businesses that create happy customers grow and flourish, while the ones that don't, stagnate and perish.

Yet for the #1 objective it is severely underrepresented in companies' goals and metrics. This is partly due to the fact that measuring customer satisfaction is not as straightforward as e.g. measuring revenue streams or website visitors, making it hard to set up clear goals. There are however some great metrics and tools out there designed for this purpose. Let's go through some that can be applied in your business today.