3 Ways Pokémon Go Can Be Useful for Marketing

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With more than 75 million downloads in a span of three weeks and counting, it is safe to say that Pokémon Go is the new phenomenon. The seems to be the trending topic across social media and is projected to continue growing.

Integrating Your Digital and Offline Local Marketing Campaigns

Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose between investing in digital or offline marketing campaigns.

There is no denying that digital marketing is extremely effective. U.S. retailers spent $60 billion on digital advertising last year. However, digital advertising is even more effective when used in conjunction with offline marketing efforts.

Digital and offline campaigns create a brand image. The Rule of Seven sets a powerful standard that every marketer should follow. The idea is simple: the average consumer needs to be exposed to a brand’s message seven times before making a purchase.

An effective digital marketing starts with knowing your customers and your goals

As digital marketing continues to expand, it has become more important than ever for companies to learn how to succeed. According to a report published by Ascend2, lack of effective strategies remains the most significant obstacle to succeeding in digital marketing. The report went on to indicate that 51 percent of marketers stated that strategy issues prevented them from achieving their digital marketing goals. Other obstacles cited by digital marketers for preventing them from meeting their digital marketing goals include budget constraints, lack of training or experience, ineffective metrics and analytics, and inability to prove return on investment.

Microsoft's Digital Transformation

This past year, I’ve been inspired by our customers, partners, government leaders and people driving change in their communities around the world.  Each of them are eager to renew growth and make a greater impact on society, but they’re faced with the realities of today’s markets and constraints. To move forward, businesses of all sizes, in every industry, are pursuing transformation with digital technology.

4 digital marketing trends you cannot afford to ignore

I'm kicking off this shortlist of 2016 marketing trends with a prediction....

In the very near future, brands will rely less on traditional media to produce or distribute their marketing messages. That's because--through strategic partnerships, mergers, acquisitions, and launches--brands will actually become part of the media themselves.

Locked and loaded with their own full-service content studios, influencer networks, owned and acquired media channels, paid distribution partners, analytics platforms, and highly intelligent CRMs, brands will have every tool they need to reach and engage audiences. Perhaps even more effectively than traditional publishers and networks.

Digital Innovation Tips

Tip O’Neill taught me everything I needed to learn about innovation in digital media.  It’s true – I learned a lifelong lesson in managing media disruption a generation ago from an aging, overweight, red-nosed, fashion-challenged pol from the old Irish neighborhoods of Boston. Right out of college I had the privilege to serve as one of those ubiquitous young Capitol Hill aides (to then-Congressman and now Senator Ed Markey of Massachusetts).  Yes, I was someone to whom we may sometimes imbue a little too much power given their lack of experience.  

7 things about digital marketing you must know

Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are.

Here are seven things about digital marketing you absolutely have to know.

A cost effective approach to outsourcing digital marketing

Using a digital marketing firm is certainly an effective way to meet all the marketing needs of a growing tech venture. Many excellent firms that do a great job can be found in any given city.
The advantage of using a digital marketing firm is both the level and depth of expertise that they can offer their clients. A full service firm can create an integrated approach to all marketing efforts that pulls together social media, search optimization and marketing content development.
That being said, using a full service digital marketing firm is expensive. Many marketing firms shy away from working with start-up as the basic budget is often more than most bootstrapped businesses can afford.

Digital Marketing – Not just about Followers

In the last few years, digital or online marketing has increased exponentially to become an important element of business growth. Businesses need online presence - a website, to thrive in this modern age of business development. Your website is your shop window, the place where you showcase your brand, products and services. Building a successful online marketing strategy requires a solid foundation consisting of three unique elements; Search Engine Marketing,Content Marketing and Social Media Marketing. It is important to understand how these elements impact your website and contribute to business growth. For the purpose of this discussion, I would like to narrow in on Search Engine Marketing (SEM) and Social Media Marketing with a little diversion towards Content Marketing.