Google+ is structured in a way that offers two key benefits
to marketers and businesses: It allows them to easily build relationships with
one another, and it impacts their web presence by passing social signals.
Building relationships, from a mechanical standpoint, is
quite easy on Google+. The open nature of the platform allows users to comment
on public posts, whether or not they have that user in their circles. The open,
asynchronous format is similar to Twitter: I can talk to you without having to
follow you, compared to other networks which require users to establish a
connection first before being able to interact with each other.
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