Are Marketers Satisfied With How They're Using Data?

Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data?

To find out, 3Q Digital and March Communications surveyed 315 marketing leaders in March and April 2016.

7 resources that help you learn Facebook marketing

If you are a marketer looking to enter the world of Facebook marketing, finding the resources to get you started can be surprisingly difficult. You don’t want to fall for bad advice, so looking for credible sources is absolutely crucial.

But how do you distinguish between good and bad social media marketing resources? How can you make sure that the tutorials and advice you follow will actually help you succeed on the medium?

How to create a truly addictive content

It’s important to create content that provides value to your target audience. But how can you push it to the next level and make it truly addictive content? Remember, you only have eight seconds or less to grab your reader’s attention and hold it.

Social Media Today recently asked top influencers their secrets to creating addictive content. Here are a few of our favorite tips and how you can apply them to your own content marketing strategy.

A day in the life of a sales person

They go from office to office holding briefcases filled with papers. They are always prepared. Rejection is a common thing for them but they are never deterred. Regardless of the long hours, they may have to drive in traffic or walk in the sun, they always keep a smile and a positive demeanor. They know that at the end of the day, all that matters is closing the deal. For as long as I can remember, I have been fascinated with salespeople. Being the inquisitive journalist that I am, I decided to spend a day with Kwame, a seasoned salesman, to learn a few tricks of the trade and to truly understand what it is like to be a salesperson.