It’s important to create content
that provides value to your target audience. But how can you push it to the
next level and make it truly addictive content? Remember, you only have eight
seconds or less to grab your reader’s attention and hold it.
Social Media Today recently asked
top influencers their secrets to creating addictive content. Here are a few of
our favorite tips and how you can apply them to your own content marketing
strategy.
PLAN AHEAD
Erika Heald, VP and Head of
Content at Highwire PR, recommends that marketers “put together an editorial
calendar, a quarter at a time, that provides a variety of content types that
will keep you top-of-mind as a useful resource for your audience.” By creating
an editorial calendar, you’ll be able to get a feel for the big picture. Start
with goals and objectives, include major events and milestones, and build
campaigns around the targets you’ve determined. You’ll also want to decide what
content types you want to employ, including infographics, tip sheets, videos,
and more. As Ian Cleary, founder of RazorSocial, suggests, “people get more
engaged with video, imagery and interactive content than text so you need to
have a mix.”
DO YOUR RESEARCH
Neil Patel, co-founder of
KISSmetrics, Crazy Egg and Quick Sprout, urges marketers to “research what all
of your competitors are creating and one up them.” This is a very effective
strategy and one Brian Dean of Backlinko explains in-depth in his Skyscraper
Technique.
Basically, you want to use tools
like Ahrefs to find content with “a track record of attracting quality links”
and BuzzSumo to find “heavily shared content in your niche.” Both will give you
a good idea of what’s effective, whom you’re competing with, and what you need
to do in order to create an even better piece of content. The next step is to,
as Neil advises, “make your content more detailed, more actionable, and wrap it
up with a pretty design.”
PROVIDE VALUE
Making sure your content is
valuable was common advice from many influencers interviewed for Social Media
Today’s infographic. Here are just a few who brought this point home:
· Jeff Bullas: “Our top strategy…is to
create 1,000+ word blog posts that add value to our readers and to become such
a great resource that we get inbound links from other websites and blogs.”
· Lee Odden: “Create highly relevant,
useful, visual, informative and entertaining content that’s easily shareable
and answers the kinds of questions people have relevant to your company,
products or services.”
· Susan Payton: “Make it really valuable
and irresistible. What problems can you solve for your audience?”
· Andrew Davis: “Good content is content
that provides value to your audience.”
PROMOTE, PROMOTE, PROMOTE
Your content’s journey doesn’t
end after you hit publish. Remember, it’s just as important to promote your
content as it is to create it in the first place!
Larry Kim, founder of WordStream,
recommends paid social promotion: “I’ve found that paid social media
advertising on Facebook and Twitter is more scalable and easier than doing link
outreach by email or leveraging expensive PR firms.”
REPURPOSING
Repurposing can breathe new life
into old content. As Oli Gardner, cofounder of Unbounce puts it, “reuse, reuse,
reuse – turn content into an eBook, infographic, webinar, guest blog post on
sites with similar followers, [use] Medium, SlideShare, podcast, speaking
topic, etc.” Christine White,
co-marketing manager at Hubspot, echoes this sentiment, “repurpose your content
because what may start out as an ‘ok’ eBook may end up doing better for
lead-gen as a SlideShare, blog post, or webinar.”
CONCLUSION
Ultimately, listening to and
learning from the experts is a great way to jump-start your marketing efforts.
By employing the aforementioned tips to plan, research, write, promote, and
repurpose your content, you’ll see the kind of attention that truly addictive
content creates
Source: Xoombi.Com
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