As the CTO of a marketing technology company, my main
challenge is to keep up with rapid changes in technology and consumer behavior
in order to create differentiated growth. In the last 10 years, mobile and social media have disrupted
advertising, software and consumer electronics. Just like the rise of the PC
and internet a decade before, these are foundational disruptions. Multiple groundbreaking technologies are looking to change
how we interact with products, companies and each other, and they are being
driven by a perfect storm of dependent innovation.
It's an exciting time, particularly in five key ways.
