The role of a marketer has grown dramatically over the last
few years. As the KPIs we’re responsible for expand, there’s been a shift in
the skills today’s marketers not only need to familiarize themselves with, but
master. Marketing through user experience is one of these disciplines.
Traditionally, user experience has been confined to website
design. However, it should be seen as any touch point allowing a customer to
interact with your brand – even before they’ve made their first purchase and
are still in the consideration phase. User experience includes the on-page
experience of your website, the functionality of the emails you send out, the
ads you display around the web, the way you present yourself through social
channels, and even those t-shirts you sent out to your power users last week.
---by-Kofy-Hagan.jpg)
