The Message Your LinkedIn Connections Are Praying You Send

With it becoming easier than ever to quickly identify and engage your ideal prospects on LinkedIn, a critical component is knowing what to send those professionals in order to turn new connections into paying customers.

Simple Ways to Generate More Business on LinkedIn

In case you hadn't noticed, there's a whole lot happening over on LinkedIn right now.

From a new, freelance marketplace to the ongoing, furious debate about whether or not the world's largest "professional" network is becoming too much like Facebook, there's plenty to ponder.

If, like me, you're mainly interested in using LinkedIn to generate business for yourself, all of this is good news.

Long story short, LinkedIn is improving by leaps and bounds - particular in its ability to facilitate business deals between its 433 million members.

Below are six specific, proven steps that I've seen work time and again in studying how to sell your products and services over on LinkedIn.

5 Ways to Boost Your Sales Career With Social Selling

I want to share a story of someone who has taken off in her career based on these 5 tips. Lindsey and I have had some great conversations to get to know her story a bit better and below is how she did it.

Little did Lindsey Boggs know when she graduated with an opera degree she would share a stage with Shaquille O'Neal and be described as a "social selling legend" by the Head of Marketing at LinkedIn. Lindsey knew from a young age she was destined to be on stage, just a different stage than she expected. 

Lindsey knew there was more to her career than her first job out of college being an executive assistant at a Fortune 500 company. She's always been very outgoing and Type A (ENFJ, for those that are curious), but it wasn't until she networked with some friends that she knew she was destined for a career in software sales. It took 9 long months of persistence (more on that later) to get her first sales interview, but once she got in, she soared, and quickly. 

Social Media Marketing; What's the point?

Advertisers lost control of the media years ago when the internet gave all the target audiences the power to run their own message delivery systems.

I’m not sure we had fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.

8 ways to engage better with your customers

As a business owner, you’re already aware that your customers are the lifeblood of your business. And that’s why it’s important that you engage with them. The problem is there are plenty of companies out there who just don’t understand the importance of engagement and insist on shoving sales pitches down the throats of their customers. The successful brands who engage their customers understand that customers want to interact with their peers and learn something of value – which has never been as easy thanks to technology.

Still looking for ways to engage your customers? Give these eight strategies a try.

Ten rules of social media marketing

We all love social media, not just for fun but because of the platform it gives for better business upgrade. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. Howev

er, getting started without any previous experience or insight could be challenging.

From maximizing quality to increasing your online entry points, abiding by these 10 rules will help build a foundation that will serve your customers,  your brand and, perhaps, most importantly, your bottom line.