Ways to Grow the Value of Each of Your Customers

Businesses that fail to fully monetizing their customers often fail outright, and many more will in the challenging years ahead. This is so because nothing is more difficult or costly than new customer acquisition.

There are five specific ways to create the maximum possible customer value:  

1. Increase Transaction Size

At soda fountains during the Depression, “soda jerks” were trained to ask, “In your milkshake, would you like one egg or two?” The same basic at-counter upsell is familiar to all fast-food restaurant customers. Unfortunately, what’s supposed to be happening often isn’t. One major chain recently found via mystery shopping that eight out of 10 employees weren’t doing a simple upsell.

7 of the Biggest Content Marketing Mistakes Wrecking Your Brand

Have you put a huge number of hours into your online presence, just to reap little benefit? There could be many reasons that your brand is failing online but perhaps none more important than your content strategy. Long pushed to the side as the secondary element to a brand's growth, content has pushed its way to the front lines and can make or break almost any company. Here are the things you might be doing wrong and tips to learn how to fix them.