Email marketing is a great way to
reach your customers where they are without spending a lot of money. But it’s a
big responsibility, too—people don’t give their email addresses to just anyone.
Thinking about starting a company newsletter? Here are some tips to keep in
mind.
Make it easy to subscribe. Post a signup form on your
homepage, blog, Facebook page, and wherever else your customers and fans are
already active. You might want to collect names and birthdays (for a special
offer or gift) or invite readers to join groups, but don’t go crazy with the
required fields. A too-long subscribe form might scare people off.
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