“They have to change
that billboard advert because it is bad!” “Some people can do some things in
Ghana oo? What were they thinking; that we are in Europe or America?”
I got curious about which advert these two women were
talking about so I got closer to get more insight into what the conversation
was about. Then I heard one say, “That Fiesta
condom advert is not good at all.”
In fact, the first time I saw one of their billboard ads on
the Spintex Road, I was kind of confused as to what the message was about. So when I heard the ladies talking about
another one in Kumasi, it quickly got me into an Anas Aremeyaw Anas mode.
Now, you may want to know exactly what is wrong with this
billboard ad. For the benefit of those who have not seen it yet, I will describe
the one at Kumasi to you. It is a 1200mm x 1800mm portrait size billboard, with
a pretty, long legged young woman in a black dress with this teasing look, who
has raised the dress up, exposing her smooth seductive thighs in an inviting
pose. The copy, also written in colourful text reads, “my place? your place or over
there? Let’s play.”
---by-Kofy-Hagan.jpg)
