You Don't Need a Big Budget to Do Neuroscience Marketing

Neuroscience is the study of the function of the nervous system and brain, and this includes fields such as psychology, psychiatry and physiology. Neuroscience marketing considers the findings and research generated by these areas to influence a customer’s buying decision.

Small Business Authentic Branding on a Budget

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Branding is one of the most important and at the same time can be one of the most confounding areas for business owners of all sizes. Last week, Forbes asked small business owners to tweet their questions about branding using the hashtag #SmallBizHowTo.

The most common questions had to do with priorities and resource constraints. Does branding require big budgets? When you have limited budgets, what is most important to focus on?

In this column, we look at how authenticity and creativity – particularly creativity in partnerships – are the real drivers of long term brand quality.

First, let’s dispel the notion that huge budget guarantees success.