Can technology save journalism?

Ten years ago, in a moment of characteristic prescience, the Economist asked, “Who Killed Newspapers?” The year was 2006, and already, the Internet posed an existential challenge to an industry that only several decades earlier seemed unassailable.  While the question was then, and remains, relevant to the broader world of journalism, the Economist observed that “of all the ‘old’ media, newspapers have the most to lose from the internet.”

The State of Brand Journalism: Are brands becoming the media?

The old way of inspiring brand awareness and loyalty focused on influencing consumers by subtly “highlighting” a certain word or term in marketing campaigns. Today, users no longer respond to marketing language and advertising campaigns that speak generically about a brand. It seems to me that customers want a personal connection, and brand journalism allows companies to entrench themselves in consumer’s lives without the in-your-face, sales tactics people hate.