7 Ways a Plus-Size Model and CEO Turns Followers into Sale

If your business isn't leveraging social media, Ashley Alexiss would like a word with you.

Model and entrepreneur Ashley Alexiss launched her swimwear company Alexiss Swimwear a year ago with the hopes to create clothing that empowers and boosts the confidence of women of all sizes. Oh, and also to make money. So far, she’s found success on both fronts.

5 Content Strategy Lessons Pokémon Go Can Teach You.

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The 1990s saw the launch of the Pokémon series, where trainers traveled to different places on a quest to catch all Pokémon by defeating the gym leaders.

Flash-forward to 2016. Pokémon Go has taken the gaming world by storm. Players can virtually launch their red and white Poké Ball to catch the pocket monsters.

5 Content Strategies That Will Always Work

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According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume three to five content pieces before engaging with a salesperson. Yet, more than 70 percent of marketers lack a consistent or integrated content strategy.

10 Mistakes Content Marketers Make (And How To Avoid Them)

Anyone in the content marketing world knows how tough it can be to produce stellar, consistent content that does so well that it knocks it out of the park. From thinking about blog topics, writing the content, proofreading, editing and then finally publishing, content marketers do a whole lot more than just publishing content.

3 Keys to Creating Engaging Content

There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be overlooked by your readers.

Nine Content Tools to Improve Your Online Presence Through Curation

The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information and not just a provider of a product or service. That perception builds trust,

4 Ways to Win at Local Content Marketing

When it comes to marketing content to local customers, you have to take a unique approach - the tactics that work for big businesses aren’t going to resonate with the target audience in your town. So what do you need to do differently? Here, I’ll discuss a new approach for marketing content to local customers.

1. Feature local experts in your content.

Most local marketers focus nearly all their content on their business alone, but there are a lot of benefits to also bringing in other local experts related to your niche. Incorporate quotes and interviews with local experts, or find other ways to feature them in your content through collaboration. As long as they’re not your direct competitors, you can work with them to create a mutually beneficial relationship to expand your audience base. Besides, keeping all your content focused on your business alone sets you up for some limitations.

Content Marketing Lessons for beginners

Ever since the age of digital marketing began, content marketing has become a signature outbound strategy. According to Content Marketing Institute's latest research, 88% of B2B and 76% of B2C marketers are doing content marketing.

According to Assignment Masters, a company providing essay writing services, as the strategy becomes more popular every year, more marketers are joining the trend. If you're a beginner at content marketing, here are 6 important lessons that can jumpstart your campaign's success.

Why your company should consider outsourcing content creation

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Creating content is hard.

Many business and the CMOs who lead their marketing efforts struggle to consistently create high-quality content that engages their target audiences and achieves their organizational goals. But struggling with content doesn’t have to stop your team from creating and distributing it — or seeing substantial returns from it.

3 ways to grow hack your content marketing strategy

By now you’ve likely heard the phrase “growth hacking” almost as often as you’ve read about the power of influencer marketing. Growth hacking, a term originally coined by Sean Ellis in 2010 and used by countless others since then, is built around the mindset of being a hybrid of marketer and coder. Growth hackers answer the question, “How do I get more customers for my product?” with Google Analytics and conversion rates, all the while looking at marketing growth tactics through the lens of data-driven decisions.

Growth hacking’s roots stem from the integration of product development and marketing. When your product is your content and you’re telling the story of your brand, applying growth hacking tactics is the only way you can drive sustained organic traffic and (try to) make your content go viral.

8 elements to consider before launhing your content marketing strategy

Content marketing is becoming an increasingly important part of brands’ overall marketing mix, but many leaders are still unclear about what works and what doesn’t.

When educating clients on the benefits of content marketing, agency executives should be prepared to devise a strategy that ensures a maximum return on this investment. How often to publish, what channels to use, and how to measure its effectiveness should all be planned out carefully to avoid creating content for content’s sake.

7 things about digital marketing you must know

Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are.

Here are seven things about digital marketing you absolutely have to know.

3 ways to engage customers on social media

Most companies have embraced social media as part of their marketing mix, but they don’t always understand what makes it successful. That means their efforts are often through trial and error.

Meanwhile, there’s rising pressure on marketing budgets even as organizations look for ways to identify, measure and optimize key performance drivers of social media activities.

Digital Marketing – Not just about Followers

In the last few years, digital or online marketing has increased exponentially to become an important element of business growth. Businesses need online presence - a website, to thrive in this modern age of business development. Your website is your shop window, the place where you showcase your brand, products and services. Building a successful online marketing strategy requires a solid foundation consisting of three unique elements; Search Engine Marketing,Content Marketing and Social Media Marketing. It is important to understand how these elements impact your website and contribute to business growth. For the purpose of this discussion, I would like to narrow in on Search Engine Marketing (SEM) and Social Media Marketing with a little diversion towards Content Marketing.