
The iPhone product is at the core of Apple, but what exactly
is the “product”? Is it a phone with a camera and a touch screen? Does it
include the experience of managing communications, music, and photos in iOS?
And, what about the friendly faces at the Apple Store that help us pick out,
get started with, and support our iPhone? Your definition of a product like the
iPhone has a big impact on how you go about building a product. So how do we
think differently about product development when we realize that products must
be created in the minds of people.

