How to Run an Effective Social Media Employee Advocacy Program

Every smart entrepreneur knows that you need to use social media to effectively market your business and your brand.

I realized that back in 2008, when I opened my camera store in New Jersey and had to compete against the largest camera store in the world - B&H Photo -- and the biggest competitor of them all - Amazon. 

12 Inbound Marketing Strategies That Will Accelerate Your Business' Growth

Outbound marketing isn’t what is used to be. Not too long ago, outbound strategies like cold calls, cold emails and mail would be decent ways to grab the attention of your desired customers. Today, however, it’s simply not the case.   Customers have become skeptical and jaded by outbound techniques, and thus marketers are finding a new trend: inbound marketing. If executed effectively, inbound marketing can be a powerful tool to grow your customer base, boost SEO, and gain more traction. However, inbound marketing is a complicated set of methods. Here are several strategies you can employ to optimize your inbound marketing campaign.