3 ways to showcase your product’s quality online

Add caption

When people shop in a store, they kick the tires. They feel the fabric. They turn the cabbage over in their hands. In "Life of Brian," Harry the Haggler implores Brian to "Look at it. Feel the quality." You can't do that for your customers on the Internet.

Or can you?

6 Ways To Increase Your Brand's Online Credibility

Credibility is important in building a successful online business. Whether your online business is a spinoff of an already-existing enterprise or a new solely online venture, how customers perceive your company plays a critical role in your success. Strong brand credibility can help everyone from e-commerce stores to freelancers earn and keep their online customers' trust. 

5 Impacts a Social Media Campaign Can Have on Your Brand

Add caption

Despite the plethora of studies, statistics and reports showing that an effective social media campaign has a positive impact on building a brand, many business people (including marketing professionals) remain in a foggy “I know I should be using social media, but I’m not sure how or why” state.

5 Lessons You Can Learn From Trump About Pitching to VCs (Venture Capitalists)

As part of last month's RNC and DNC festivities, Americans tuned in by the millions to watch hours of television related to the upcoming presidential election. Speakers from all walks of life presented the case for their parties and respective political candidates. From public officials to family members and even comedians-turned-politicians, their messages ranged from inspiring to polarizing. Since then, the speech I've been thinking about the most is the one made by Donald Trump.

How to Make Snapchat Work for Your Personal Brand

Visual marketing is one of the top ways to build your brand and attract a larger audience. If you want to take your social media strategy to the next level then Snapchat could be a great network to add to your mix.

Brand Admiration and the Power of Love: Build a Brand That People Adore

As a business owner, there are a lot of things I love about my job—the flexibility, the freedom to choose projects, the opportunity to work with some amazing companies. But there are also plenty of things I hate about it—specifically, specifically, anything that involves invoicing, expense-tracking, and accounting. So, when I first