9 Social Media Tips for Your Small Business

A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.

Your Competitors Are NOT Sleeping Under Their Desks Every Night...

… Unless you’re 21 and live on Red Bulls and pizza.

IMPORTANT: Before we start, if you can answer “yes” to ANY of these questions then this article does not apply to you and I suggest NOT reading it because your competitors probably ARE sleeping under their desks:

Everything You Know About Positioning is Wrong

Positioning as a concept has been around since 1969 when it was first introduced by Jack Trout. The idea became mainstream marketing knowledge after Ries and Trout published “Positioning: The Battle for Your Mind” in the early 80’s and marketers have been taught this style of positioning ever since.

Ries and Trout argued that Positioning was the solution to standing out in a noisy marketplace filled with too many products and too many marketing messages trying to promote them. They reasoned that customers, when presented with too many choices, will look for ways to compare and classify solutions. Positioning is the act of giving those customers a map of the current landscape and then instructing them where they fit and why one solution is better than the others around them.

Branding For Startups

Don’t forget how people perceive you before you’ve even had a chance to explain yourself…

5 top internal branding activities for start-ups

Start-ups need to make conscious effort to brand themselves in order to stand out in highly competitive environment. Below are the 5 tips for internal branding for start-ups