We all love social media, not just for fun
but because of the platform it gives for better business upgrade. Leveraging
the power of content and social media marketing can help elevate your audience
and customer base in a dramatic way. Howev
er, getting started without any
previous experience or insight could be challenging.
From maximizing quality to increasing your
online entry points, abiding by these 10 rules will help build a foundation
that will serve your customers, your
brand and, perhaps, most importantly, your bottom line.
1.
Listening Rule
Success with social media and content
marketing requires more listening and less talking. Read your target audience’s
online content and join discussions to learn what is important to them. Only
then can you create content and spark conversations that add value rather than
clutter to their lives.
2.
Focus Rule
It is better to specialize than to be a
jack-of-all-trades. A highly-focused social media and content marketing
strategy intended to build a strong brand has a better chance of success than a
broad strategy that attempts to be all things to all people.
3.
Quality Rule
Quality trumps quantity. It is better to
have 1,000 online connections who read, share and talk about your content with
their own audiences than 10,000 connections who disappear after connecting with
you the first time.
4.
Patience Rule
Social media and content marketing success
does not happen overnight. While it is possible to catch lightening in a
bottle, it is far more likely that you will need to commit to the long haul to
achieve results.
5.
Compounding Rule
If you publish amazing quality content and
work to build your online audience of quality followers, they will share it
with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and
more. Sharing and discussing your content opens new entry points for search
engines like Google to find it in keyword searches. Those entries could grow to
hundreds or thousands of more potential ways for people to find you online.
6.
Influence Rule
Spend time finding the online influencers
in your market who have quality audiences and are likely to be interested in
your products, services and business. Connect with those people and work to
build relationships with them. If you get on their radar as an authoritative,
interesting source of useful information, they might share your content with
their own followers, which could put you and your business in front of a huge
new audience.
7.
Value Rule
If you spend all your time on the social web
directly promoting your products and services, people will stop listening. You
must add value to the conversation. Focus less on conversions and more on
creating amazing content and developing relationships with online influencers.
In time, those people will become a powerful catalyst for word-of-mouth
marketing for your business.
8. Acknowledgement Rule
You will not ignore someone who reaches out
to you in person so do not ignore them online. Building relationships is one of
the most important parts of social media marketing success. Always acknowledge
every person who reaches out to you.
9.
Accessibility Rule
Do not publish your content and then
disappear. Be available to your audience. That means you need to consistently
publish content and participate in conversations. Followers online can be
fickle and they will not hesitate to replace you if you disappear for weeks or
months.
10.
Reciprocity Rule
You cannot expect others to share your
content and talk about you if you do not do the same for them. So, a portion of
the time you spend on social media should be focused on sharing and talking
about content published by others.
Most often, we want to just get liked and
have our content go out on that public set we are comfortable with. But
targeting and getting the right information out there is the most valuable
thing to do on the social media platform.
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