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| Unique Selling Proposition makes you stand out |
I found it quite hilarious when I realized that beverage is
actually a classification of liquids other than water. This is because back in
secondary school if we say “beve,” it means either Lipton or Milo. Well, today,
you have been educated; milk, beer, carbonated drinks or soft drinks if you
prefer, wine, etc. can all be categorized as beverages.
Beverages are part of our social lives. In fact, social
functions are never complete without beverages; a gathering can come to an end
when the patrons run out of beverages. The constant demand of beverages, have
given rise to the constant supply, thereby causing the beverage industry to be
one of the most successful businesses in the world.
This and other factors have caused stiff competition among
the many beverage companies. One thing I love about competition is the fact
that it affords the consumer the opportunity to wallow in assortment while the producers
get themselves busy with innovation. So how do these companies still stay in
business? Let’s make these comparisons between some very popular beverages and
examine what makes them similar yet so unique in their own way.
Coca Cola vs. Pepsi
Cola
When it comes to brand seniority, Coca Cola can boast of its
existence nearly a decade before Pepsi Cola showed up. However, when it comes
to colourisation, both products are almost identical except for their taste. When
their contents are poured out, it is hard to tell the difference. It may
interest you to know that whereas Coke is characterized by a raisiny-vanilla
taste, Pepsi has a citrusy flavor burst. If you want to consider their
nutritional contents, Coke has slightly more sodium whereas Pepsi contains
slightly more sugar, calories and caffeine.
Club Beer vs. Star
Beer
For beer ratings in Ghana, Accra Brewery’s Club Premium
Lager is on top, according to ratebeer.com.
This position is keenly contested by Guinness Ghana’s Star Beer. Despite both
products having the same pale look, there are several differences that make
each of these beers stand out. Star is brewed from barley, malt, and hops with a specific
blend of yeast whereas Club is brewed from malt and hops. Club has a malty aroma
and a grainy flavour whereas Star has a grainy, strawy taste with hints of
corn, and flat bitterness.
Castle Milk
Stout vs. Guinness stout
Most people would readily crown Guinness as the king when it
comes to stouts. You cannot fault them, considering how long Guinness has ruled
the market. There comes Castle Milk stout. Will you know the difference if these
two products are placed side by side in a glass? Otherwise known as a
"meal in a glass," Guinness stout is made from water, barley, roast malt extract, hops, and brewer's yeast. A portion of the barley is
roasted to give Guinness its dark colour and characteristic taste.
Castle Milk Stout on the other hand, uses a dark
roasted malt to extract a rich brew. Looks may be deceptive but the taste of a product never
lies. So yes, they look similar but they are indeed very different, at least
their logo, adverts reveal that.
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