If
you are a marketer looking to enter the world of Facebook marketing,
finding the resources to get you started can be surprisingly difficult. You
don’t want to fall for bad advice, so looking for credible sources is
absolutely crucial.
But how do you
distinguish between good and bad social media marketing resources? How can
you make sure that the tutorials and advice you follow will actually help you
succeed on the medium?
How
to Find Credible Sources
Generally, the answer
to those questions is relatively simple. Established experts on social media
marketing are well-known within the industry, and frequently quoted elsewhere.
If, for example, you
find an article that you’re not sure whether to trust, Google the author. If
the same author has also written as a guest on websites you know to be
credible, you’re probably in good shape.
In addition, look out
for shady advice that simply does not seem kosher to you.
Buying fake likes and
followers from shady sources, for example, is definitely no way to build a
reliable and trustworthy presence on the network. Services that promise
Facebook advertising success but ask for large sums of money ahead of time
should also be approach with caution.
Of course, the best
way to help you get started and get
ahead in Facebook advertising is
to rely on sources universally known to be credible. So let’s dive right in!
1) Jon Loomer
Through a wild
professional journey that went from insurance to the NBA and the American Cancer Society,
Loomer has become one of the foremost experts in Facebook advertising. He now
operates his own business, where he gives free and “freemium” advice to
Facebook marketers of all kinds.
Through his website
and social media accounts, where more than 100,000 marketers follow him, he
shares countless tutorials, tips, and tricks to keep others up to date about
the latest in Facebook advertising. His post on Facebook image dimensions,
for example, has been shared more than 30,000 times.
2) Digital Marketer
Anyone with an
interest in digital marketing as a whole can get valuable digital advice from
this website, which covers email, social, search, and more. Of course, Facebook
has its own place on the site’s blog and regular podcast, called Perpetual
Traffic.
On the site, Facebook
marketers can subscribe to a regular newsletter, browse through the blog,
listen to the podcast, or even join courses to become experts in Facebook,
email, and more.
3) Social Media Examiner
Social Media Examiner
acts as another content-generating machine that is particularly helpful if
you’re looking to integrate Facebook with the rest of your marketing efforts.
The site posts blog articles once a day to keep you up-to-date with social
networks, gain insight into measuring social ROI, and more.
Two podcasts
accompany the blog, and the site even hosts an annual conference that has
become the largest social media conference in the world. Here, the
best and the brightest of the social media world get together to network and
discuss trends.
4) Facebook Ads University
Interested in a more
focused approach that covers Facebook above and beyond all other digital
methods? If so, look no further than Dominate Web Media’s Facebook Ads
University.
This resource is
markedly different from the others above in that it’s a subscription-based
service that seeks to help you optimize your Facebook strategy with regular
lessons, videos and other resources. If you’re on the fence about costs, a $1
free trial helps you dip your toes in the water.
5) Social Media Explorer
This resource is all
blog, but delivered in a way that will make you want to keep reading (and
reading… and reading). The agency behind this blog, SME Digital, is a pioneer
in content marketing, establishing itself as an expert in social media simply
by continuing to post high-quality content for marketers on the medium.
The posts themselves
are long, in-depth, and informative. Take this guide to visual Facebook marketing,
which goes into detail about why, how, and when you should visualize your
presence on the network.
6) Social Pros Podcast
Another agency widely
regarded for its expertise in social media, Convince and Convert, is behind the
Social Pros Podcast. Each week, hosts Jay Baer and Adam Brown invite a guest
from the field to talk about real-life social media marketing examples. The result is an engaging podcast that’s as much fun
as it is informative. Take a listen, and decide for yourself – but for us,
Social Pros has become a regular in the iTunes feed.
7) Facebook
We’d be remiss to
finish this post without mentioning the mother load of learning about Facebook
advertising: the network itself. Seeking to attract small marketers hesitant to
grow their presence on the network Facebook has published a wide range of
articles to introduce marketers big and small to the platform.
In a series of videos
and posts, you can learn about setting up your page, running ad campaign,
measuring success, and much more. It’s an invaluable resource for marketers like
you, whether you’re just getting started on the network or are looking to
increase the strategic element in your efforts.
Of course, these are
just a few of the countless resources available to Facebook marketers
worldwide. But they’re a great way to get started – subscribe to email lists,
listen to podcasts, read blog posts, and before you know it, you will be an
expert on the medium itself.
And then, it’s time
to begin setting up your own marketing campaigns!
Source: Mike Templeman, Forbes.com
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