Nobody would want to relive their heartbreaking experience as a
person? Certainly not. When a relationship is broken, it is often difficult to
repair. There are often times that you may not rebuild with that person again and
therefore it is important to put in measures to keep a good relationship with
your friends and loved ones lest you lose them for good. This is applicable in
various areas. Let’s look at this from the business point of view.
Renny Gleeson, a marketing and advertising expert gave
insights at TED Global on errors that come up on web pages when you misspell a
website, input wrong information into a web search menu or look up broken experience that users have with their website.
His case is that businesses can
take advantage of this broken experience that users have with their websites. You will agree with me that if you are in dire
need of an information online and you see such errors, it really infuriates
you. As Renny Gleeson puts it, it becomes a ‘broken experience’. It is like
being shown the exit in a relationship. That’s obviously heartbreaking.
From the business point of view, what about showing another
piece of you and not an “error 404” page. What about giving customers a whole
new experience to watch on your website when they input an error-filled info in
search of an information on your website. For instance, your company or
business website is, www.kwame.com but a
user types a search which does not exist on your page, there is an error report
which comes up on the webpage and that puts users off. That is a feeling no one
would want to have.
Businesses can do something creative with that page.
Instead of leaving an error page with a default page, why not do something
innovative with it? Bear in mind that most users want simpler ways to get
access to whatever they want online and therefore, in finding the creative
page, simplicity should be taken into consideration. You also need to know why
it is important to embed a custom error page on your webpage (a creative one of
course).
The major reason is that it does not make users look
elsewhere for information. It actually keeps them on the page and to look for
possible solutions to the right link to the web page. Like a creative content,
it always keeps them glued to your webpage.
Let’s take a look at three (3) important things to consider
when creating an addictive custom error web page:
1.
Provide
alternatives: Your custom web page
can provide an alternative page other than the page the user is looking for;
users may bump into an interesting information that will equally be of interest
to them. This happens on e-commerce platforms and blogs which have diverse
forms of information to offer users.
2.
Think
outside the box: When creating a custom page, you need to think about
something which has not been done before, an out-of-the-box innovation.
Innovative pages excite users and makes them keep reading or viewing whatever
information you have on your website.
3.
Provide
visual representations: Pictorial contents somewhat appeals to users than
textual ones. You can add humour to such creative pages and you are good to
go. It is time businesses give their web users an experience to
keep coming to get the needed information.
Credit: hongkiat.com
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