JEFFREY OWUSU MENSAH, PR/COMMERCIAL OFFICER - VICCO VENTURES LIMITED
It is no secret that media organisations all over the world, whether public or private, experience some form of 'outside' control concerning its content. Be it from government, media owners or multinational corporations, this control can be direct or indirect. Governments, especially non-democratic regimes, control state-owned media to suit their agenda. Media owners control their franchises to suit their ideologies, convictions or even their personal gratifications. Multinationals by way of giving much needed advertising funds to friendly media also skew media content in their favour. So journalists and media organisations will only be deceiving themselves if they believe they are in control. The question therefore should not be “are we losing our media content?” But, “how do we get to control some part of our content?” Because the media or journalists have never been in control of their content. If we are the agenda setters, whose agenda do we set?
NII OGBAMEY TETTEH, CREATIVE ARTS WRITER - DAILY GUIDE
I don't think the media is losing its contents. If that was the case, the radio stations, newspapers and news websites would have been full of adverts and pictures instead of stories. Once we have journalists or writers churning out exclusive story which are relevant, it means that the media still works and its content is not lost.
I don't think the media is losing its contents. If that was the case, the radio stations, newspapers and news websites would have been full of adverts and pictures instead of stories. Once we have journalists or writers churning out exclusive story which are relevant, it means that the media still works and its content is not lost.
LINDA LARBIE – ONLINE EDITOR, AFRICA BUSINESS COMMUNITIES
Well, I believe there are varying news worthy issues every day but the media in Ghana have tailored their stories to what their target audience or publics want to read, watch and listen to. Yes, there are varying media coverage on entertainment, crime , business, health, marketing and a lot more subjects but because the public is more interested in politics, the media is getting too glued to it, making it
seem like it is losing its content.
The more you stick to what the public wants, the more you forgo the agenda setting role - where the media influences the public discourse and opinion and rather become an agenda follower. You tune in to most radio stations in the morning and everyone is doing
Newspaper review and 70% of what they talk about is politics. The presenters hosting the morning programmes cannot be held responsible because most of the newspapers have about 80% politics in them and the editors of newspapers can also not be held responsible because that is
what their publics like to listen to, read about and watch. It becomes a worry to some of us when the media decides to give so much relevance to political issues, highlighting on divisiveness. It is high
time the media spice up their content, become innovative and focus on giving more prominence to other subjects than doing what everybody is doing.
Well, I believe there are varying news worthy issues every day but the media in Ghana have tailored their stories to what their target audience or publics want to read, watch and listen to. Yes, there are varying media coverage on entertainment, crime , business, health, marketing and a lot more subjects but because the public is more interested in politics, the media is getting too glued to it, making it
seem like it is losing its content.
The more you stick to what the public wants, the more you forgo the agenda setting role - where the media influences the public discourse and opinion and rather become an agenda follower. You tune in to most radio stations in the morning and everyone is doing
Newspaper review and 70% of what they talk about is politics. The presenters hosting the morning programmes cannot be held responsible because most of the newspapers have about 80% politics in them and the editors of newspapers can also not be held responsible because that is
what their publics like to listen to, read about and watch. It becomes a worry to some of us when the media decides to give so much relevance to political issues, highlighting on divisiveness. It is high
time the media spice up their content, become innovative and focus on giving more prominence to other subjects than doing what everybody is doing.
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