Looking for a way to enhance sales? Here are some 5 quick tried
and tested tips to help you on your selling endeavors.
1. Place calls at the
Right Time
Do not do the bulk of your business prospecting during prime
business hours. Often, the call that is placed at 8AM or 6PM will be received
by a decision-maker that has more time to talk. Do not under-estimate the value
of leaving voice mail messages at night. These will be the very first messages
that your prospect will hear in the morning, thereby increasing the odds of
them placing a returned call.
2. Ask the Right
Questions
If you want to present products and services that are of
value to the prospect and that meet their needs, you have to ASK questions. Ask
the right questions and the prospect will tell you what they want and how they
need to be sold.
3. Discuss benefits
of Products
Too many sales reps launch into a conversation by discussing
the features of their products and services. Features never sold anyone. The
only thing that a prospect cares about is what these features will do for them.
In other words, speak in terms of benefits and your prospect will be more
pre-disposed to listening to your presentation.
4. Don’t underestimate
the power of faxes
In these days of emails, faxes have taken a back seat.
Because of that, faxes get noticed. Carefully position faxes as part of your
prospecting efforts.
5. Follow-up and
follow-through
These are keys to prospecting success. Just like gardening,
if you don’t water the seeds, the garden will languish. And so it is with
prospecting… if you don’t remain in contact, you will never break through.
Credit:businessknowhow.com
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