These days, personal branding is all the rage. From
fashion bloggers to YouTube entertainers, celebrities and more, creating a
product and putting it out there can be one of the most fulfilling occupations.
The good news is that you already have the product. It’s you! The process of
turning your image into a brand involves how you present the set of values that
define you, and in turn, your brand.
Identify values and stay authentic
There
are many articles out there detailing the best way to embark on creating your
personal brand. Here and here are good ones. What they have in
common is knowing your brand’s values (which likely correlate with your own)
and telling your brand’s narrative. Values are key because how can you make a
social game plan if you don’t know what you’re going to tweet, blog or snap
about? You have to know what you care about, what you prioritize and what
you’re trying to do. Authenticity also plays a key role. Be yourself. Even if
that means being different. Especially if that means being different.
Establish and grow your network
Expanding
your network as a personal brand will be indispensable. After all, it is
difficult to define your values and goals if you’re not aware of everything
happening outside of the small bubble of your own brand. Following companies,
schools, influencers and publications across all social channels with help with
this. LinkedIn is a great resource for connecting with colleagues and companies
that are as passionate about your industry as you are, and more likely to take
interest in your product.
Post
high-quality content
Even
if this means you post or tweet less often you’re used to, taking the time to
create content that reflects the values and narrative you set out from the
beginning will bring greater rewards in the future. Think of every post not as
another piece to fill in a fledgling Twitter or Facebook page, but an
investment towards creating a thoughtful platform. That said, make sure all
social accounts have your basic information on them. Anyone who comes to your
page should not have to ask, who is this person? What do they stand for? How do
I find out more? Those questions should already be answered. Social is a great
place to make your brand’s story known, and to showcase the values that define
you. Posting the highest quality work will result in better feedback from
fellow industry experts and engage users.
Credit: Zoe Gonzales (www.socialbydefinition.com)
Credit: Zoe Gonzales (www.socialbydefinition.com)
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