Being in the world of marketing for almost a decade makes you get used to the client response, whether it is good or bad. The question arises immediately is how to deal with the negative responses, how to convert negative responses into a hot response? However, if good responses benefit you bad responses give you experience and enables you to learn & understand where you’re lacking. Being a marketer, at some or the other point you will have to come across such situations.
To handle negative responses what do you think one should do? Do the follow ups regularly and try convincing the clients or end the discussion politely? However, it depends solely on the nature of the response.
It is always good to cross check the client requirements and make sure your services matches their demands. Often marketers receive negative feedback due to lack of understanding. Either by the marketer or by the client. Such situations generally arise when a marketer is less focused on client requirement or client has less knowledge about the subject marketer is discussing. In both the situations, marketer only will have to face the problem. Being an expert in marketing, you should always explain client about why you are providing them your services or how can they benefit their business?
Stay calm and be polite with your client. Always guide them, don’t try to sell your services. Also don’t try to be personal or try confusing them with the large discussions. This is not a horse race to win or lose. Remember you are providing a solution to your client to benefit their business and yours as well. Don’t run back of them. Give some space and allow them to think to take a step further. If your crisis is inevitable, take it on a positive note. Remember there is an opportunity in every crisis.
Credit: movingneedle.com
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