In today's technological world, it seems that social media
dominates everything. This can make it difficult for a company to stand out.
Big companies as well as smaller companies and entrepreneurs will be all over
social media, trying to gain the attention of customers. All of this can make
it harder for the less social media-adept companies to get a foothold among
their competitors.
All of these companies want to get in on the social media
craze and use it to their advantage, to advertise and market themselves to all
the users out there. But there are so many different social media channel out
there, and so many different ways to market on social media. What can a company
do to make themselves stand out among the crowd of other companies on social
media? What strategies are there they could use?
1. Twitter
Twitter is a very popular social media channel. It's a great
way to build a following and keep in contact with your customers. However, it
can be tricky as it limits your posts to 140 characters, and it's fast-paced.
It's demanding in that it requires constant communication with your followers.
If you can handle that, one way to stand out on Twitter is to send a thank you
any time your company gets mentioned. Try to respond to questions the same day,
or within the hour if possible. Add
symbols and emoticons for a fun twist to your posts as a way to cultivate
interest in your posts while also making them shorter and easier to read.
2. Facebook
Facebook recently changed up their algorithms, so brands are
getting less exposure. This makes it more important for them to stand out. One
way for this is make short and simple posts. Longer posts tend to not perform
as well. Also, asking questions rather than making statements tends to increase
interaction.
Pinning posts is also a good tactic, especially for drawing
attention to current specials or important information. Experiment with
Facebook ads, too.
3. Images
Use images when you can. It doesn't matter what it is -- a
photo of a favorite celebrity, a pretty landscape, a cute animal, a colorful
infographic or a fun GIF. A photo or animation will catch the eye and more than
likely make them stop browsing long enough to look. It will also help with your
SEO optimization. Videos also work well for this.
4. Content
Content is king. Remember that. Once your image has caught
their eye, the viewer will be looking for the content behind the photo. What
they read will determine if they click through. So provide content that will
make them want to click. Be sure to keep your target audience in mind when
creating your content. What will catch their attention? What are they looking
for from you? What answers can you provide to their questions?
5. Build a community
Don't just look for followers. Build a community with them.
Put some personality and humor into your brand with your posts. You want to be
“social”, after all. That means you need to entertain your followers once in a
while. And remember to converse directly with your followers. Interact with
them. Like and respond to their posts. Retweet them. And ask them to interact
directly with your posts.
6. Campaigns
To keep your audience engaged, you need to be engaging as
well. One way to do that is run cross-channel campaigns on all you social
platforms. But while anyone can run a contest or campaign like this, to stand
out you need to make yours have a charitable, inspirational, or emotional
component to it -- something that will tug at the heartstrings of whoever is
reading about it. If your company is already involved in some sort of volunteer
work, this is a good way to inspire and engage followers. How do you do this
across channels? 1. Tell a powerful story. Use short quotes about if you have
to, and link back to your website so they can find out more. 2. Brand your
campaign with a unique name and hashtags to make it memorable and stand out.
Source: www.entrepreneur.com
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