Whether you are launching or you have been in
business for a while, identifying social media influencers who can
benefit your brand is critical to your success. For many brands, such
influencers seem elusive, but if you understand the right steps to follow, it
is possible to find the influencers who can draw attention to your brand and
message.
1. Traditional online search.
While it might seem somewhat old school, a
simple online search is one of the most effective methods for finding people
within your niche or industry with the influence you need to drive traffic your
way. Possible sources include reporters, writers, blogs and media outlets.
Another option is to search for your competitors to find out who is talking
about their brands and where they are receiving mentions. Google
Alerts is often beneficial for this purpose. Simply set up an
alert to find out who is already discussing your brand online.
2. Online tools.
There are also many online tools you can use
to find and connect with individuals who may be relevant to your brand. Such
tools include SocialBro, FollowerWonk, and Twellow. By using these tools, you
can hone in on those people who may have an interest in what you have to offer,
or who may have recently discussed a similar topic online.
3. Search conversation data.
Among the most important elements you will
want to determine when searching for influencers is whether an individual
frequently discusses topics that are of interest to your brand. Social media
listening tools, such as Brandwatch give you the ability to input relevant
keywords to identify individuals covering topics that matter to your brand. The
key to making this strategy work is ensuring your keywords are not too broad in
nature. Remember to keep them narrow for the best results.
4. Measuring influence.
Beyond simply identifying the individuals who
may be likely to have an influence over your target demographic, it is also
important to spend some time researching actual social influence. Tools such as
Kred and PeerIndex provide insights into who may be influential in a particular
niche or area.
5. Online circles.
Remember that some of the work of finding
online influencers may already have been done for you, so don't overlook it.
For instance, Twitter gives you the ability to group Twitter followers
together. By leveraging that capability, you can more quickly and easily
organize potential influencers. Tools such as Listorious can also be helpful
for assisting you in finding such lists.
Finding social media influencers who are a
good match for your brand can take some time, but is certainly well worth the
effort. With a bit of planning and research, you can soon identify a potential
list of influencers who can help to drive awareness and traffic toward your
brand.
Written By: Brett Relander
Credit: Entrepreneur.com
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