Content is king has become something of a buzzword in the
world of Internet marketing. And 98% of marketers say this is their core
strategy. To an extent, it’s true, but if you think you are going to post lots
of content and reap the rewards you are sadly mistaken. There’s far more to
making your business a success than that. This guide is going to show you five
subtle but effective marketing strategies you may have never considered before.
The Minimalism Movement Wins
Apple set the standard for design, product promotion, and
brand messaging. Look at Apple and they offer one of the simplest propositions
in the world today. Yet despite the fact that they are in the tech industry,
this lack of complexity has still managed to make it into the most successful
tech company in the world. And you can notice this trend with brands in other
industries. Google, Nike, and Uber all made sure that their grand marketing
campaigns were as simple as possible.
This simplicity transforms a brand into something that’s
easily recognizable and can appeal to a wider audience.
Nobody Reads, They Skim
Very few people reading this on a screen will be absorbing
every word as if it was a great work from a famous playwright. They are
skimming through the content and picking out the most important points. This
method of consuming information has become commonplace in this day and age. It
illustrates the fact that people want information that they can consume
quickly. People want everything quick and easy. It’s why video marketing has
delivered such impressive returns and has grown so much in popularity. Not only
do people not have the time to spare for long pieces of content that requires a
great deal of thought, they have no desire to spare that time. Deliver your
marketing messages in quick bursts of easily consumable information.
Get To The Point Fast
A picture is worth a thousand words. A video could be worth
10,000 words. Everyone is looking for faster and faster ways of communicating a
message. This article will contain five strategies, yet five years ago an
article may have been dedicated to each individual point. There is a
generational content gap. Things have changed because people want to get to the
point fast. Cut out the noise and get to the meat of the issue. Don’t throw
words at your audience because you have to. Think about whether every word is
relevant to your cause. If in doubt, cut it out.
Get Others To Do The Work For You
The power of social media comes from the fact that news can
quickly spread. Going viral is how many brands have become successful. While
it’s impossible to guarantee that anything you post will go viral, you can do a
lot to increase your chances of it happening. Get others to spread your content
and have your fans spread your brand message. Say something quickly and get to
the point. People will like what you have to say and they will spread it around
of their own accord. This is free marketing that you shouldn’t miss out on.
Start With The Trailer
You likely already know of the importance of telling the
story of your brand. But the problem is people insist on telling the whole
story. It’s unnecessary to do this and you are taking away from the strength of
your message by doing so. Take your story and then think about what that story
would look like if you condensed it into a movie trailer. This is what you want
to be actually promoting. Later on when you are successful people may want to
hear the full story, but at this time you are better served by only revealing
the important parts. If you can make your marketing team think like they are
crafting a movie trailer, you are going to get far more out of your content.
The Way You Deliver Is What Matters
You will notice that these five strategies can either be
taken individually or combined together. Every single one of these strategies
concentrates not on what content you are producing but the way you are
delivering that content. At its heart, a subject may not be that interesting,
but the reason people are interested is because of the way that content is
delivered to them. Marketing your business is mainly about the presentation.
Even if you happen to be operating in a boring industry, you have no excuses
for not succeeding. As long as you have the right method of presentation, you
can succeed.
What do you think is the most effective marketing strategy
on this list?
Credit: Aj Agrawal, Forbes
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