With over 364 million registered members and the official
business atmosphere, blogs on LinkedIn are a popular choice when it comes to
getting B2B customers. Besides generating stellar content, businesses can drive
more traffic faster with online marketing. If you have been considering
advertising online and need B2B customers, chances are high you will find one
or more profitable marketing solutions in the list below.
Here are 10 online marketing ideas that have proven to be
effective for B2B businesses.
1. Advertise to
selected Twitter accounts.
Twitter ads are a gold mine for businesses. Instead of
targeting the Twitter accounts of the businesses you would like to target --
which takes an enormous amount of time to set up -- target the followers of
accounts that your target group is most likely to follow. The setup time is
minimal and the reach is much larger.
2. Sponsored updates
on LinkedIn.
One of the best ways to advertise to businesses is LinkedIn.
You can target company size, seniority levels, job titles and employees of
specific companies. By promoting your own articles or blog posts, you reach
your target group and advertise your business page and brand at the same time.
If you are looking to advertise in German speaking countries, consider Xing.
3. Activity on LinkedIn
groups.
Participating in discussions of relevant LinkedIn groups is
an effective way to establish yourself as an expert and source of knowledge.
Consider creating a free e-book and contact the group admins for a chance to be
featured in the weekly group notification emails. Those typically have a higher
click-through-rate than group discussions.
4. Target job titles
on Facebook.
If LinkedIn turns out to be expensive or unprofitable, try
targeting job titles on Facebook instead. Having your ad surrounded by holiday
photos of your potential customers’ best friends and family can give your ad
the edge it needs to outperform LinkedIn.
5. Target behaviors
on Facebook.
The target “small business owners” for Facebook Ads is
listed as a behavior targeting option. Explore what other behavioral targets
are relevant to your target group. Split test it with job titles and interests
to find out what works best.
6. Advertise during
how-to videos on YouTube.
In contrast to popular belief, you don’t need a video to
advertise on YouTube. While video ads are great and you should absolutely have
a video ad running somewhere right now, the reality of business is that
creating a video ad is not always straightforward and can be time consuming. If
business is going well, your time is better allocated exploiting elsewhere.
7. Banner ads on
industry-specific websites.
Find out what your target group is reading online and place
banners on specific websites or pages that are relevant to your business. One
of the easiest ways to place banners on websites that your target group visits
is targeting the Display Network with Google AdWords.
8. Promote Google+
hangouts.
Google+ hangouts on air are a great way to get conversion
rates of webinars up because attendees see each other. You can record it
automatically to show on YouTube, feature links or an ecommerce product feed in
the sidebar and have people point out their favorite moments. Invite Google+
profiles of potential customers or send out notifications to all your Gmail
contacts. Don’t forget to use descriptive hashtags to increase reach on
Google+!
9. Contributing to
online magazines.
This is an effective strategy for B2B businesses that want
to put a face to their name and benefit from long-term relationships between
sales people and customers. Publishing outstanding content on the right
websites is a cost-effective way to leave your mark and attract the right kind
of customer - quality over quantity!
10 Technical
long-tail keywords on Google AdWords and Bing.
Instead of driving lots of traffic for all kinds of relevant
keywords, focus your budget on the most profitable products or services and
target keywords that are as technical as possible and have a clear purchasing
intent. Long-tail keywords consisting of three or more words with industry
abbreviations and terms are your best shot.
Credit: www.entrepreneur.com
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