Here are a few simple ways to attract the right people to your
brand.
A trusted brand recommendation is important when attracting the
right leads. High-level influencer connections can help you connect with those
prospects, which can make a significant impact on your visibility and sales.
How can your brand gain more customers online? By forging the
right relationships with individuals and business leaders. Daily conversations
can help your brand generate more recommendations, especially when it’s from a
trusted source.
Purchases based on trust can save on marketing costs,
and garner a high rate of return. Because of this, brands should include
connecting with the right influencers as an important part of their strategy,
especially on social media. There are a few simple ways you can use to attract
the right people to your brand.
Connecting with top influencers for more leads
New customers come through a good brand image for your personal
brand, which is built over time through daily interactions. Drive more sales
with these tips:
• Be
relatable: Publish content that relates to your industry in a timely
manner. Questions and feedback are a good way to track the latest trends. Focus
on a few industry leaders and find out what they are publishing, engaging in
conversation where you can. The more your brand interacts with these
individuals or companies, the stronger your community will become, which
generates more interest in your content as well.
• Stay
active on social media: Brands can better spread the word on
the social networks that their community is most active in. Find out which
platforms are generating the most buzz, and reach beyond your posts and tweets
with regular interactions and shares. You can go even farther by participating
in live chats, live streaming events, professional groups, offline
meetings and hosting your own online events.
• Promote
your influencers: Your feedback and recommendations of
others can directly impact your brand’s level of influence, which is a big
factor in drawing attention from the right industry players. This in turn can
compel them to share your content, and even invite you to become a guest
blogger on their website. One mention from a high-level influencer can
dramatically impact your sales.
Connecting with the right relationships online is worth the
investment in time and effort. As more opportunities open up for your personal
brand you can build a strong lead base that can be converted into sales.
Personal connections are more valuable than ever, and can help your brand stand
out from the rest.
Written By: Susan Gilbert
Credit: Entrepreneur.com
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