Marketing slowing you down? Tons of small to mid-sized
businesses are using marketing automation tools to boost productivity, increase
revenue and get rid of monotonous day-to-day tasks.
1. GetResponse.
Image by GetResponse.
GetResponse is an all-inclusive marketing automation tool
made to truly get stuff done. SMB’s love it for its email automation features.
GetResponse’s “workflow builder” makes it super simple to create the ideal
conversion funnel by clicking and dragging filters, actions and conditions into
place. Once set up, the workflow builder will send welcome emails, coupons,
social media links, newsletters and more in response to certain triggers.
Colorful email templates even take the hassle out of sculpting the perfect
newsletter online. How much time will that take off your plate?
Want to see who’s opening and tossing your emails?
GetResponse’s analytics share insight without overwhelming you with raw data.
“Email ROI” helps you understand exactly how much your business is benefiting
from email campaigns over time. There are also tracking capabilities for your
company’s website, so you can uncover who’s visited your site, what visitors
click on most and when leads turn into paying customers. Guesswork is a thing
of the past.
While this platform’s UI is almost too easy to use,
GetResponse offers unparalleled customer service through live chat, phone and
email communications. Your marketing automation efforts will run smoothly no
matter what.
2. Infusionsoft.
Image by CRM Marketing Pros.
Those in tune with their audience (or those who would
like to be) will love Infusionsoft. Staying connected becomes second nature
after importing and organizing contacts using tags and segmentation.
Infusionsoft tracks and records leads’ behavior (like checking your website or
archiving your emails), then scores each lead based on ease of conversion. From
there, it’s your choice whether to prioritize high-rated leads or reach out to
the ones on the cusp of becoming paying customers.
Should you decide to do the latter, Infusionsoft can
help. Like GetResponse, Infusionsoft can automatically send personalized emails
to contacts who trigger them -- abandoning a shopping cart or filling out a
survey will spark a message to capture their interest. Similar emails can
automatically get in touch with customers who make an online purchase, keeping
them connected with your brand. Whether a contact is a brand-new lead or a
lifelong customer, you’ll be able to maintain your relationship with minimal
time and effort using Infusionsoft.
On the go? Infusionsoft offers a mobile application with
full lead form, page and email building capabilities. You can even accept
payments outside of your normal environment using the app’s integrated mobile
card reader.
3. Marketo.
Image by Intesolv.
Marketo is wildly popular and for good reason. Perfect
for beginners, this platform focuses highly on generating new leads for your
business. Constructing landing pages and forms for your company’s website is a
breeze. Marketo’s user resources teach newer marketers how to take advantage of
search marketing, social media and behavior tracking. Similar to Infusionsoft,
Marketo provides each lead a score based on marketability, factoring
demographic and inactivity into the equation. Star and flame icons even help
indicate which leads are urgent matters of concern. If nothing else, Marketo is
great for learning which leads to pursue and which to leave alone.
Marketo also helps SMB’s create personalized Web
experiences that work across all devices. If you’re having trouble bringing
leads to your website, this tool can help you create and schedule Web ads to
catch those in your target demographic. Capturing online and offline
conversions helps you to save money when it comes to pricey advertising.
There’s never been an easier way to get the most bang for your buck.
4. Hubspot.
Image by SoftwareFit.
Hubspot can help out every SMB owner, whether they’re
novices or seasoned entrepreneurs. With campaign “recipes,” you can quickly
generate content assets for your company’s campaigns. Campaign wizards help you
ensure a campaign never launches when it’s not yet complete. Hubspot’s
user-friendly dashboard displays all campaign analytic data, making it easy for
you to determine whether your plan is working (or crashing) before it’s too
late.
Hubspot conveniently doubles as an online SEO manager.
With an instant analysis of any page’s SEO, you receive a simple to-do list
filled with tasks that will boost search engine discovery. Choosing your ideal
keywords ahead of time lets the platform provide you with instructions on how
to rank with those specific searches. SEO doesn’t have to be nearly as
complicated as it sounds.
5. MailChimp.
Image by APK Pure.
MailChimp is an excellent marketing automation tool for
the modern business. With the ability to create beautiful emails using
drag-and-drop templates, you can connect with leads on a whole new level. New
visitors will never go without a welcome email or coupon if you don’t want them
to; long-time fans will receive back-in-stock alerts when their favorite item
is . . . well, back in stock. If your business partner loves design and you’re
a great copyeditor, good news -- MailChimp supports multi-user use, so you can
get double the work done in half the time.
MailChimp comes with a whole suite of mobile apps to keep
the ball rolling on the go. MailChimp Subscribe allows you to collect signups
online or off, while MailChimp Snap lets you send quick, photo-based emails to
lists of subscribers from your smartphone. No matter where you are, MailChimp
has your automated marketing needs covered.
There are a number of marketing automation tools for
SMB’s online, and these are just our favorites. What are your favorite
marketing automation features? What tools do you use for your business?
Written by:
Matthew Toren
Credit:
Entrepreneur.com
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