 |
| Social Media Marketing |
Marketing,
for me, came with a lot of foreboding not because I could not get the customers
or clients. The issue was in getting them to stay! However, I knew that leveraging
the power of content and social media marketing can help elevate my audience
and customer base in a dramatic way. The hurdle was how to do it.
It
is vital that you understand social media marketing fundamentals; from maximizing
quality to increasing your online entry points. Abiding by these nine
standpoints will help build a foundation that will serve your customers, your
brand and -- perhaps most importantly -- your bottom line.
1. The Standpoint of Listening
Success
with social media and content marketing requires more listening and less
talking. There are discussions that point out the most important things for
your target audience. Read your target audience’s online content and join
discussions, then you can have a strong content to generate conversations that
add value rather than clutter to their lives and get your brand and products message
communicated them.
2. The Standpoint of Focus
It
is better to specialize than to be a ‘jack-of-all-trades.’ I used to have a lot
of different items streaming on my profile-politics, different products, health
issues and more. Well, I got to see there were no interactions to most of
these. A highly-focused social media and content marketing strategy intended to
build a strong brand has a better chance of success than a broad strategy that attempts
to be all things to all people.
3. The Standpoint of Quality
Quality
overrules quantity. 1,000 online connections who read, share and talk about
your content with their own audiences is far better than 10,000 connections who
just connect with you the first time and then leave. The interactions are much
more important to your content. You need the feedback of people and the
audience of your audience!
4. The Standpoint of Patience
Social
media and content marketing success does not happen overnight. The more active and
patient you get, the more interactions build up and the better the results you
achieve.
5. The Standpoint of Compounding
Get
amazing, quality and viral content published and work to build your online
audience of quality followers, they will SHARE it with their own audiences on
Twitter, Facebook, LinkedIn, their own blogs and more. The sharing and
discussing of your content opens new entry points for search engines like
Google to find it in keyword searches. Those entry points could grow to
hundreds or thousands of more potential ways for people to find you online.
6. The Standpoint of Significance and Value
Spend time finding the online influencers in
your market who have quality audiences and are likely to be interested in your
products, services and business. Connect with those people and work to build
relationships with them. Also, know that people stop listening when you spend
all your time promoting your products and services directly. You must add value
to the conversation. Create amazing content and develop relationships with
online influencers. In time, those people will become powerful catalysts for
word-of-mouth marketing for your business.
7. The Standpoint of
Building
relationships is one of the most important parts of social media marketing
success, so always acknowledge every person who reaches out to you. Online
customer service and response is very important. You will not ignore someone
who reaches out to you in person so do not ignore them online.
8. The Standpoint of Accessibility
Do
not publish your content and then disappear. Be available to your audience. That
means you need to consistently publish content and participate in
conversations. Followers online can be fickle and they would not hesitate to
replace you.
9. The Standpoint of Reciprocity
Do
unto others as you want to be done for you. You cannot expect others to share
your content and talk about you if you do not do the same for them. So a
portion of the time you spend on social media should be focused on sharing and
talking about content published by others.
– Henry Cobblah
0 comments:
Post a Comment