Did you know the average
website only converts about 3% of visitors? So what about the other 97% of
potential customers? Sadly, most people don't do anything about it. Instead of showing
you how-to get more visitors that will leave your site, let's plug your leaky
funnel and convert more of the people who are already arriving at your site
each and every day. Even if you implement just a fraction of what you're about
learn here, it will make a real difference in your business.
1. Give away a
highly specific 'Lead Magnet' to convert more website traffic.
Chances of someone
becoming a customer the first time they visit your site are slim to none.
That's why converting website visitors into leads is a crucial first step to
closing the deal. The best way to do that is to offer them a Lead Magnet.
A Lead Magnet is any offer you
give away for free in exchange for your visitor's contact information.
According to QuickSprout, people are 300% more likely to buy from
brands who offer a Lead Magnet. It is important that your Lead Magnet promises
and delivers a desired outcome your audience has that's aligned with your core
offer. That way, you're providing value and generating highly qualified, sales
ready leads.
2. Use personalized
content and behavioral targeting to increase conversions.
There are a number
of powerful tools that let businesses personalize each visitor's experience by
displaying unique offers based on where they came from, pages they visited,
their shopping history and more. This empowers businesses to give shoppers
exactly what they want, without guessing.
Amazon is one of
the best examples of how to effectively personalize each customer's experience
by creating custom suggestions, cross-sells and upsells based on past purchases
and products viewed. In fact, more than 35% of Amazon's sales come from these
personalized recommendations.
3. Bring cold
traffic back to your website with retargeting ads.
A little known lead
generation tactic is to find people who visited your website or Lead Magnet but
didn't opt-in, then use highly relevant retargeting ads to bring them back to
your website with the goal of converting them into a lead. It's important to
note, if they didn't convert on a specific landing page the first time, you
should redirect them to a different landing page since the first one didn't
work.
4. Splinter your
Core Offers into low-risk 'Tripwire' offers.
One of the most
powerful ways to get more qualified leads and customers is to offer prospects a
super low-ticket, irresistible offer known as a Tripwire. The best Tripwires
repackage parts of your core offering in a way that moves them close to their
desired after state, but also teases what else is in store if someone chooses
to buy more from you.
Let's say you're
selling BBQ grills. Your prospects want to grill mouth-watering food. A
Tripwire offer could be a set of wood chips, marinades/rubs, wood/salt planks
and grilling accessories. The idea is that you're getting a micro-investment
from your leads. Why? Because getting money from someone the first time is
hard, but the second time is much easier.
5. Ask leads point
blank: "Do you need help with [desired outcome]?"
Most people assume
a contact form is enough to convert traffic. It's not. Instead, you should send
qualified prospects to a landing page on your site that simply asks if they
need help with the desired outcome/solution you offer.
·
Do
you need help learning how to play the piano?
·
Do
you need help getting more distance on your golf swing?
·
Do
you need help growing your audience on social media?
·
Do
you need help planning a vacation to Hawaii?
As you can see, it
works in almost every industry. This converts at a much higher rate than
traditional contact forms. After someone opts-in, you should send them to a
second page where they can leave a deposit or fill out a questionnaire to get
in touch with your sales team.
6. Build automated
email series to acquire customers while you sleep.
The single best thing you can
do right now to streamline your customer acquisition process is to create
multiple automated
email series to
follow up with leads and customers based on their actions. For example, if
someone abandons their shopping cart, send them a reminder email. If a customer
purchases a product, send them relevant cross-sells and upsells. Developing
these kinds of automated email series are one-time investments that empower you
to sell 24/7.
7. Flood your sales
funnel with highly-targeted, paid traffic.
Most businesses
don't have the time, money or knowledge to acquire enough organic traffic from
blogging and SEO to build a profitable business. That's why one of the quickest
ways to fill your funnel is to drive targeted traffic to your Lead Magnet
offers from places like Google, Facebook, Twitter and Pinterest. For better or
worse, advancements those companies have made in online advertising allow marketers
to target people based on almost anything! This makes finding your target
audience easier than ever before.
Credit:
Leonard Kim, Inc.com
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