Marketers are a necessity for any business (like it or not)
and so we have the luxury of being in demand across the globe. But where is the
best place to ply our trade?
London
Starting close to home, London has long been a global
business and financial hub and now has a flourishing technological sector
attracting the world’s top brands and exciting start-ups. With a population in
excess of 13 million and over 1.6 million businesses there are a lot of
opportunities for marketers to flourish, but there is also a lot of
competition.
Average salary for a
marketing manager: £46,383 (Reed)
1 month rent for a 2
bed apartment: This varies a lot but as a guide £1,500 (Zoopla)
Pros: A lot of
opportunities, a chance to work at exciting companies, high wages.
Cons: A lot of
competition, high cost of living, crowded.
New York
New York is a state, an urban conglomeration and a city. You
could write a whole blog post about each neighbourhood, so for our purposes
let’s just stick to Manhattan. Like London, it is home a many big name
companies. New York City as a whole is smaller than London, with a population
of just over 8 million, 1.6 million of whom live on Manhattan Island. It is an
iconic place where history smashes into modernism in a truly inspiring way.
Average salary for a
marketing manager: US$74,700/£44,977 (Glassdoor)
1 month rent for a 2
bed apartment: US$3,418/£2,058 (MSN Money)
Pros: Iconic,
glamorous, exciting.
Cons: Very high
cost of living, not much room for growth, lots of competition.
Tokyo
Tokyo has long been the technological capital of the world,
the most advanced city in the East and an icon of bijou living (well, small
anyway). Much like New York, the Tokyo we think of is just a small part of the
26 cities that make up the region. For these purposes we are concentrating on Tokyo
Metropolis, the central region and capital of Japan. The population here is
over 13 million and while the total number of businesses is unknown, there are
over 3,000 “foreign” organisations based here.
Average salary for a
marketing manager: JP¥1,494,889.80/£8,626.92 (Salary Explorer)
1 month rent for a 1
bed apartment: JP¥149,200/£861 (Numbeo)
Pros: Forefront
of innovation and design, chance to experience a new language and culture.
Cons: High cost
of living compared to salary, different language and culture.
Sydney
Over 4.5 million call Sydney home, which is more than the
Australian capital Canberra. Famed for its cultural mix, and financial and
manufacturing sectors it is no wonder people flock from around the world to
work here. The climate is good too, dropping to a pleasant 16°C in the dead of
winter but never reaching much above 25°C in the summer due to its coastal
location. Culturally you can’t really go wrong with the renowned Opera House
and more hipster coffee shops than you could shake your pomade at.
Average salary for a
marketing manager: AUS$90,036/£50,470.45 (Salary Explorer)
1 month rent for a 2
bed apartment: AUS$2,600/£1,700 (Sydney Moving Guide)
Pros: Potentially
high salary, great climate, beautiful surroundings.
Cons: High rent,
lots of competition, sharks, crocs and spiders!
Singapore
It is a city, a country and island on the southern tip of
the Malay Peninsula. With a population in excess of 5 million, it is a bit of a
squeeze with a greater density than London, although less than New York.
Upwards of 150,000 businesses are based on the island, housed in some of the
most extravagant architecture on the planet.
Average salary for a
marketing manager: S$68,460/£33,012.40 (PayScale)
1 month rent for a 1
bed apartment: S$3,212.82/£1,549.33 (Numbeo)
Pros: A modern
city with lots of opportunities, great location for exploring the East.
Cons: Low salary
expectations, but still a high rent. Strict laws, corporal and capital
punishment, and questionable human rights record.
Mumbai
With an estimated population of 18.4 million, the gateway to
India is the fifth most populous city in the world. Mumbai is the financial and
commercial capital of India generating 6.16% of the total GDP. As such, the
average income is three times the national average. In a country where extreme
wealth bumps up against extreme poverty, it is hardly surprising that Mumbai
has as many pros as cons, but for someone wanting to explore a new culture and
take advantage of a booming economy there is no better place.
Average salary for a
marketing manager: ₹848,000/£8,436.30 (Glassdoor)
1 month rent for a 1
bed apartment: ₹100,000/£1,200 (immihelp)
Pros: A growing
city attracting a lot of investment, significant historical and cultural
attractions with wages higher than the rest of India.
Cons: Low salary
expectations, but very high comparable rent. Not all businesses are
economically stable and risk of corruption. Wide social gaps.
Dubai
Modern Dubai is said to have started its insatiable rise in
the 1950s and following the discovery of oil in 1966. Since then the city has
expanded to the economic powerhouse it is today. While trade and tourism is now
starting to overshadow the fossil-fuelled seed, many multinationals have a
presence in one of the many skyscrapers that punctuate the shoreline.
Average salary for a
marketing manager: AED265,080/£44,359 (Salary Explorer)
1 month rent for a 2
bed apartment: AED7,916/£1,325 (Dubai FAQs)
Pros: A truly
global hub, growing rapidly. Affordable cost of living and high salary
expectations.
Cons: Rumoured to
be stalling due to oil shortages. Ruled by a monarchy with no democratic
elections. Poor human rights record, particularly toward lower-skilled foreign
workers.
Cape Town
Cape Town is the second largest city in South Africa. In
2014 the picturesque costal city was named the best place in the world to visit
by The New York Times. It is the economic and manufacturing hub of the Western
Cape, but over 75% of its businesses are SMEs and start-ups. The 2010 World Cup
saw a boost in tourism, as well as long-term investment in property which has
improved the local economy.
Average salary for a
marketing manager: R300,903/£16,780.04 (PayScale)
1 month rent for a 1
bed apartment: R7,000/£390.36 (Movehub)
Pros: Stunning
location, low-cost of living and the opportunity to join some exciting
start-ups.
Cons: Low wages
and high crime rate.
Rio de Janeiro
Rio is Brazil’s second city, with a population of over 11
million. Founded in 1565, it is now one of the world’s fastest growing
economies, not to mention a prime tourist destination helped by the 2014 World
Cup, and the 2016 Olympic and Paralympic Games. Service and commerce make up a
large part of the industry in Rio, and with oil and gas companies such as
Shell, EBX and Esso choosing the city for their headquarters.
Average salary for a
marketing manager: R$87,000/£22,915.56 (Glassdoor)
1 month rent for a 3
bed apartment: R$5,800/£1,525.26 (ExpatArrivals)
Pros: Exciting
location with great opportunities in local and multinational companies.
Cons: Low wages
compared to a relatively high cost of living. Large poverty gap, with many
still living in very poor conditions.
Mexico City
The Capital of Mexico is home to an estimated 21.2 million
people. Located in the Valley of Mexico the city actually sits on the site of a
lake drained in the 17th century, allowing for its characteristic flat sprawl
and also incubating high levels of air pollution. Mexico City is responsible
for over 15% of the country’s GDP ($390bn), ranking it eighth richest city in
the world. Luxury goods companies are attracted to the city due to the high
levels of disposable income of the wealthier inhabitants. With most
manufacturing now taking place in the north of the country, Mexico City now
houses many tertiary businesses and corporate head offices.
Average salary for a
marketing manager: MXN$1,217,280/£56,385.711 (Salary Survey)
1 month rent for a 2
bed apartment: MXN$25,179.75/£1,166.35 (Goinglobal)
Pros: High salary
expectations with affordable cost of living.
Cons: Worrying
amounts of air pollution and high crime rate.
San Francisco
The West coast of the USA has long been the technological
centre of the country, and arguable now the world. In recent years San
Francisco has taken the crown from Seattle and it’s Silicon Valley region is
home to some of the biggest tech companies in the world. The city is smaller
than many of its Californian neighbours, with a population of 837,442. This feel
of the city is very international, with a minority-majority ethnicity, and it
was the centre of the gay-rights movement of the 1970s.
Average salary for a
marketing manager: $90,000/£55,321.64 (Glassdoor)
1 month rent for a 2
bed apartment: $3,898/£2,396.63 (RentJungle)
Pros: High
salary, good standard of living and lots of exciting opportunities.
Cons: High cost
of living and heavy competition for jobs.
In conclusion
So where in the world is the best place to be a marketing
manager? I am going to take the easy route and not give you the answer, because
it really does depend on what you want from a job. If you are looking to work
in an exciting, busy and growing marketing sector then Rio or Mumbai might be
the place for you. If you want a safe but competitive environment then London
or San Francisco would suit you better.
Overall marketers are in demand and good ones are paid
decently for their skills. Furthermore, online marketing and e-commerce mean it
is easy to find your ideal place to live and then do your job from there.
Telecommuting or even head offices relocating to less metropolitan (and more
affordable) areas is now common place. So you never know, the best place to be
a marketer might be right where you are.
Credit: https://medium.com/@jmwlls/the-best-place-in-the-world-to-be-a-marketer-eaa5b07260e0#.urygb5iia
Written by -- Jamie Wallis
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